One of the most important things that my eyes were opened up to this last year is that I think every entrepreneur, and everybody who’s building a lifestyle business, should be thinking about the impact that they can have on the world.
Entrepreneurship as a power
Everybody needs to realize that the skills, knowledge, and power that you’re developing to create change and influence can be used for something much bigger.
That it can be used for a much better, much more important purpose than just making money.
Don’t get me wrong. I don’t want this message to come across as some bleeding heart type of thing. I love making money. I think everybody should make as much money as they possibly can.
If for no other reason, then if you have a lot of money you can do a bunch of amazing things that will help people.
I truly believe that.
But you have the opportunity to take these skills that you’re developing as an entrepreneur and use them for good.
In fact, my wife who is the first person who said this to me, said, “You’re using your superpowers for good.”
Because previously, I had used my superpowers, my entrepreneurial superpowers just to make money, right? To grow an audience, to sell a product and things like that.
How to Make an Impact, How to make a Change
There is an event where I helped to organize and promote on behalf of a very good friend of mine. His 16-year-old daughter who is a beautiful young woman. She is competitive surfer, in high school who is about to get her driver’s license.
After experiencing some blurry vision, and headaches she went to the doctor and finds out she has an inoperable brain tumor. That is simply devastating. It’s effectively the worst kind of brain tumor that anyone can have.
I and a lot of other people got together. In fact, the whole community assembled when they heard her story. They saw the things that we were doing and rallied around for her.
What ended up happening was this beautiful surf competition where these professional surfers and celebrities came. An amazing party where she got to be surrounded by friends and family happened later in the night. The most amazing thing is Kelly Slater, the pro surfing legend, spent time with her.
It was just an amazing 24 hours. A whole different experience that ended up raising enough money to pay for her very expensive medical treatments that aren’t covered by insurance for a year.
There is always an opportunity
Whether it’s something like this or something else. Whatever is meaningful to you and whatever you’re passionate about, there is an opportunity.
There is always an opportunity to use your entrepreneurial superpowers for something even bigger than building your company and making money.
To me, that’s a big part of what Leverage is about.
At this point in my life, it’s not just about making money, it’s about how do you make an impact on your life, on the life of your family, your friends, random strangers, and whoever they are.
By building strong healthy businesses, you have the opportunity to make an impact in ways that most people could only dream of.
So check out the clips above to see the event that we have arranged and made a big impact.
I hope you enjoy them. And remember, use your superpowers for good.