What’s up, everybody!
I just came from a meeting with teams from Live Nation. Live Nation, by the way, owns House of Blues a major concert promoter and holds major venues.
We are figuring out what we can do to win their business in 2019 for ThereSanDiego, our media business.
It is such an important reminder that budget season is happening right now for many of your prospects.
And so many of your clients will begin to determine their budget for the next year.
Get your spot on your clients’ budget
If there is something that they want in their budget because they want to be able to spend money on it, they will be fighting for it soon to make sure that it’s locked up for the next year.
So now is the time to prepare to fight for your spot in that budget and it is a matter of just being direct.
I’m telling you right now is a great time to be direct. Just reach out to those prospects and clients then say to them literally, “Hey I know that this is budget season for many of my best prospects and clients. I would love to meet with you and talk to you about how I can earn a place in your budget next year.”
If you do that now you can get business locked up for the entire year. So just be direct about them. Ask them what you can do and if you are offering services like we are, where there are no real hard costs to doing what you’re doing. It’s just fricking hustle.
Do whatever it takes to shape something that can meet their needs and fit inside of their budget.
Obviously, you have to admit that within the constraints of what you want to offer as a business as well. But as long as it’s within those constraints, do whatever you can get creative to earn that business. If you earn it now, you can be in there for the entire next year with a nice fixed budget.
So get out there and hustle.
Quarter four is the time to turn on the gas and put that gas pedal down. Go hard as you can and as fast as you can so that you finish up the year strong. You should set yourself up so that on Quarter One next year, you are on fire.
You got tons of momentum to make it a growth year.
All right, it’s Mike Cooch signing off.
