Technology is No Longer a Barrier

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Hey everybody, it’s Mike Cooch.

This amazing new product just got rolled out into the marketplace. It’s called Kartra.

As an entrepreneur, you should be absolutely thrilled about this platform. What it does is it essentially allows you to launch an online business, start to finish.

Launching an online business

By just spending a couple of hours in Kartra you can have a business launched within just a week. You literally need just a couple of hours per night to have an entire business running by the end of the week.

You will have everything that you need to get exposure for your products or services, to selling them up to keeping in touch with your prospects and clients. Kartra also provides help desk services and it also does merchant processing.

It is truly an everything-in-one tool.

And it’s really, really well designed. It uses best in class marketing processes and marketing campaigns from some of the top online marketers in the world.

Technology: no longer a barrier

If you think about how difficult it is to launch anything online just a handful of years ago and how far this market has come you would have to be blind or crazy not to realize that we are living in the absolute best time to be an entrepreneur.

Anybody with very limited resources can launch a business very quickly because of tools like this. It makes what used to be very difficult and technical, very easy and fast. It requires no technical expertise at all.

The amazing thing is that if you’re an entrepreneur just getting started, you should be doing backflips. This is the best thing and the best time ever.

Now, what’s also interesting about this is there’s a whole bunch of us that have been marketing online and selling online for years.

And during that entire time period, we had a competitive advantage.

If you understood the technical stuff, weren’t intimidated by the technical stuff, could get in there, grind through that and get some people who knew how to do programming then you have this advantage in the marketplace.

Even if your products and services weren’t that great you have a little bit of this empty competitive landscape because the majority of people in the businesses weren’t getting online and selling their products as they should.

No more limitations

Technical limitations and the costs associated with those kept them out of the market.

Well, guess what? All that is done or it’s coming to a finish very, very quickly.

If you’ve been relying on any sort of technical advantage to have a leg up in the online world, it’s gone. It’s no longer complicated. Launch pages, launch funnels to launch shopping carts and all that type of stuff are no longer complicated.

It doesn’t require any technical knowledge because of products like Kartra and Clickfunnels that have essentially made it so very easy for anybody to launch something.

You can just ignore all the technical stuff and get things set up very quickly.

With Kartra you’ve got built-in best in class marketing funnels and marketing campaigns, the actual content of the email campaigns and things like that to sell more of your product.

So the advantages of knowing how to do something online are disappearing, which means that you had better be damn good at what you do.

You’d better be damn good at creating good services, good products, really connecting with your customers and taking care of your customers. Because if you don’t, that advantage that you used to have is gone.

Now is the time to be an entrepreneur

Now is the time more than ever to become an entrepreneur, it’s a level playing field.

You better take care of your customers, you better create great products and services, create community and create a brand because that’s the stuff that will matter forever. The technical advantage that you had for a period of time, that was a short term advantage that’s now gone.

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Mike Cooch
Mike Cooch

LVRG CEO Mike Cooch is a serial entrepreneur who generates 6-7 big ideas before breakfast (conservative estimate) each day.

Mike has a Texas-sized passion for sales & marketing, business development, technology, and entrepreneurship.

He has founded successful businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).

His businesses have made the INC 5000 list of fastest growing companies in America three times, and have been recognized as a 'Best Place to Work' in their respective cities.

He has an MBA from Babson College, the #1 ranked entrepreneurship program in the world by US News 24 years running, where he has been a regular guest lecturer on 'Managing a Growing Business'.

He has three children, is an avid skier, hiker and traveler, and is loving his adopted hometown of San Diego.