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Four Reasons Why You Must Focus On A Vertical When Selling To Small Businesses

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In this episode I share what I believe may be THE most important lesson I’ve learned about selling to small businesses:

You MUST focus on a single vertical market (at least until you are doing seven-figures of revenue).

There are so many benefits to doing this. In this episode I share four critical reasons why you need to make this decision to focus and go ‘all in’ on a single vertical if you hope to compete and thrive when selling to small businesses.

I’d love to hear your thoughts!

All the best,

Mike Cooch

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LVRG.FM Podcast

Build a business you love! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs what they really want: More Freedom, More Money, & More Impact.

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