In this episode I share what I believe may be THE most important lesson I’ve learned about selling to small businesses:
You MUST focus on a single vertical market (at least until you are doing seven-figures of revenue).
There are so many benefits to doing this. In this episode I share four critical reasons why you need to make this decision to focus and go ‘all in’ on a single vertical if you hope to compete and thrive when selling to small businesses.
I’d love to hear your thoughts!
All the best,
Mike Cooch
