Ad stinks? Work on the service

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This one is for you entrepreneurs running service businesses. I share ‘The Service Business Ad Writing Acid Test’ from Harry Beckwith’s excellent book ‘Selling the Invisible’. It’s a critical lesson!

LVRG.FM Podcast

Build a business you love! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs what they really want: More Freedom, More Money, & More Impact.

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