You’ve Got to be in the Business of Producing Content

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If you’re an entrepreneur these days, you have to be in the business of producing content.

I don’t care if you’re selling e-commerce products, you’re selling consulting, or you’re selling services. Whatever it is, you have to produce content.  

Producing content has become absolutely affordable and easy for everyone.

It’s this right here. It is blogs, article, videos, posts, or whatever type of social media content. You can produce it.

We’ve all got access to it, and we can distribute all of it with no middleman.

Where to produce content

What I am talking about is called social media.

You can produce content through Youtube, Instagram, Facebook, and other social media platform. You can get our content out to anybody anywhere in the world using these social media platforms.

All it requires is hustle and a little creativity. If you’re not doing it, your competition is.

They’re creating the content and staying in front of your prospects and your customers better than you do. They are sharing ideas, they are educating, they are entertaining and most important of all, is that they’re building relationships.

And you are losing big time.

You have to be in the business of producing content. We’re all media businesses now.

If you don’t do it, you’re going to lose.

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Mike Cooch
Mike Cooch

LVRG CEO Mike Cooch is a serial entrepreneur who generates 6-7 big ideas before breakfast (conservative estimate) each day.

Mike has a Texas-sized passion for sales & marketing, business development, technology, and entrepreneurship.

He has founded successful businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).

His businesses have made the INC 5000 list of fastest growing companies in America three times, and have been recognized as a 'Best Place to Work' in their respective cities.

He has an MBA from Babson College, the #1 ranked entrepreneurship program in the world by US News 24 years running, where he has been a regular guest lecturer on 'Managing a Growing Business'.

He has three children, is an avid skier, hiker and traveler, and is loving his adopted hometown of San Diego.