Skip to content
  • Blog
  • Products
  • Resources
  • About Us
  • Log In
Menu
  • Blog
  • Products
  • Resources
  • About Us
  • Log In
Search
Close

HOW IT ALL STARTED

I’ll never forget the day that started it all. I was on the chairlift at Vail, taking a much-needed break with a fellow entrepreneur, and doing what I loved most. After spending years building a service business in the IT industry that required lots of cold-calling, person-to-person selling, and long sales cycles, I was exhausted by the expensive, painstaking effort we had to put into building our sales teams and getting new clients. Yes, our business was successful. I had three offices across the country, an amazing team, and industry recognition. But there was something else happening in the world of entrepreneurship that was grabbing my attention. I had been watching other entrepreneurs build business that leveraged the Internet to attract customers with very little traditional selling or overhead… …and I wanted me some of that!

You Never Forget Your First Time

After months of studying and trying to understand the technology and strategies behind building a sales process online, I had launched my first online product. While riding up that chairlift, my phone vibrated, and I pulled it out of my pocket to check my messages. I had just made a $275 sale while skiing with my friend at Vail. No cold calls. No meetings. No negotiations. $275 isn’t necessarily a lot of money, but it was enough to get my imagination working overtime on a vision of building businesses that leveraged the power of the internet and automation to give me more freedom, more money, and more impact.

I Was Off To The Races!

Since then, the great people I’ve been able to work with and I have built online service businesses, training businesses, software businesses, media business, eComnmerce businesses, digital agencies, t-shirt businesses, and more. We’ve built several of them into the multi-millions of dollars of revenue, sold one for millions of dollars…and yes, we’ve flopped, too! We have also built communities of thousands of entrepreneurs, future entrepreneurs and business owners that we train, encourage, and mentor.
Our Vision

OUR VISION

Our vision is to build a global community of thriving B.O.L.D. Entrepreneurs™️ that have freedom of time, money, and location.
B.O.L.D. Entrepreneurs... Are You One?

ARE YOU B.O.L.D.?

We love working with entrepreneurs to help them use leverage to build a business that gives them more freedom, more money, and more impact – nothing is more fun and rewarding.
But you’ve got to be the right fit.
Our ideal customers are what we call B.O.L.D. Entrepreneurs ™️ (B.O.L.D. stands for Business Ownership + Lifestyle Design…that’s what we’re all about!) – here are the qualities that define them:
Have a growth mindset…operating from a sense of optimism and possibility.
Want to build ‘lifestyle businesses’…not the next public company (read my definition of a ‘lifestyle business’ below).
Are always on offense…driven by a hunger to pursue a vision that excites you.
Are realistic, resourceful, and self-accountable…realizing that no training course or coach is going to have all of the answers for you. Sometimes you simply have to find or create the answers yourself.
Take action…we want to work with entrepreneurs, not students!
Balance urgency and patience…striving to reach goals, but with a long-term, I-will-overcome-all mindset and patience.
Are a ‘Force of Nature’…you don’t take no for an answer, you run through walls to achieve your goals, and you’re willing to put in the time, energy, focus, and hard work necessary to be successful even when others may doubt that it’s worth it.
Does that sound like you? Good, then stick around!
The Meaning of LVRG

GET LEVERAGE

As an entrepreneur hustling to build a business and lifestyle you love, you need to find the fastest, simplest, and most effective way to get the results you’re looking for.

We call it ‘Leverage’, but LVRG makes a much cooler logo (and was a domain we could actually get!).

 

LEV·ER·AGE

verb – to use to maximum advantage
noun – the power to influence

 

We are constantly on the hunt for the mindset, strategy, technique, or tool that will create as much freedom of location and time as possible, and generate as much profit as possible, so that we can make as much impact on the lives of our customers, families, and communities as possible.

More freedom. More money. More impact.

That’s what it’s all about for us. We are explorers on a never-ending journey to find what works to improve our businesses and our lives.

And when we find something that works, we share it with you.

Meet Mike Cooch

ABOUT MIKE COOCH

Mike Cooch, is a “serial entrepreneur” with a Texas-sized passion for sales & marketing, technology, and entrepreneurship.

He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).

His businesses have been named to the INC Magazine List of Fastest Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.

He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 24 years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.

He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.

Check out his Youtube channel and Instagram account to keep up with his latest experiences as an entrepreneur living a ‘high-leverage’ life!

Our Core Values

OUR CORE VALUES

  • Lead With Value – give before we ask.
  • 10X Value – if we can’t look someone straight in the eye and know with certainty that our product should deliver at least 10X what they paid in value…don’t ship it.
  • Be the Example – have fun, make money, and live the dream so that we inspire others.
  • Respect the Dream – entrepreneurs face challenges that would crush most people on a daily basis…we want to support and encourage, not minimize the challenges you’re facing.
  • Simple, Scalable, Repeatable, Recurring & Profitable – principles for every business we run and everything we teach.
  • People First, Profits Second – we want to build a long-term community of customers and friends that have our back, and know we have theirs’.
  • Be on Offense! – constantly and enthusiastically push for growth and progress and all areas of life that are important to us!
Our Purpose

OUR PURPOSE

Ok, we’re going to get a little deep on you here.

If you’d rather be able to think of us purely as capitalist sharks that only cares about the almighty dollar…now is a good time to look away.

Avert your eyes!

Still with us? Ok…here goes:

We love entrepreneurship…that’s our passion.

We believe that entrepreneurs have the ability to create what we call ‘Evolved Capitalism’, a future where we have less large public companies and Wall Street calling the shots for entire communities and countries, and more of thriving small and medium-sized businesses operating with a sense of connection to the people they employ, the customers they serve, and the communities they live in.

Capitalism-Definition

Although an official definition of capitalism, as seen above, defines it as “an economic and political system where trade and industry are controlled by private owners for profit, rather than by the state”, we think of capitalism a little differently.

‘A Stake in the Outcome’

We believe that our economy is best when controlled by private owners who have ‘a stake in the outcome’, as entrepreneur Jack Stake so eloquently stated in his book by the same name.

When people understand how the work they do contributes to their neighbors and communities, they act and feel differently than when they can’t see the connection between their labor and how it ultimately benefits someone.

That’s largely been lost in our world of Fortune 1000 companies and Wall Street traders that view things only in terms of the latest quarterly results.

That’s why we believe in ‘Evolved Capitalism’.

In case that sounds a little fluffy, let’s be clear:

We are 110% for building kick-ass, competitive businesses that gush profits!

The cool thing (really freakin’ cool!) is that we live in an era where we can have both: kick-ass companies AND a more evolved approach to capitalism.

Thanks to the incredible advances of technology that enable us to automate more process, reach more people, and work when and where we want – we don’t have to choose between one or the other.

That’s awesome, and our Purpose is to play our part in advancing ‘Evolved Capitalism’ to businesses and communities around the world.

Earnings Disclaimer

EARNINGS DISCLAIMER

One of our primary goals is to help our community of entrepreneurs make more money.

That being said, we don’t believe in get rich programs – only in hard work, adding value and serving others.

Our content and training programs are intended to help you improve your business skills and encourage you to take action so you can build your business.

Building a business takes a lot of work and discipline, just like any worthwhile endeavor, and while our programs are meant to accelerate your success, they are no substitute for hard work.

Please don’t enroll in our programs if you believe in the “money for nothing get rich quick” ideology; we only want serious people who want to work hard to build their business for the long term.

As stipulated by law, in promoting this and all our programs we use illustrative numbers only and we cannot and do not make results guarantees or give professional or legal advice.

We do, however, guarantee your satisfaction with our programs, and you have a full 30 days from purchase to evaluate any of our products and request a refund.

Time For Action

TIME FOR ACTION

If you dream of building a business that gives you more freedom, more money, and more impact – you’re our people and we’d love to keep in touch!

Be sure to subscribe to our newsletter, join our social communities, and stay in touch!

All the best,

Mike Cooch & The LVRG Team

PS – Join our community to stay in touch and connect with other like-minded entrepreneurs!

  • About
  • Blog
  • Get In Touch
  • Privacy Policy
  • Terms
  • About
  • Blog
  • Get In Touch
  • Privacy Policy
  • Terms

©LVRG 2016. All Rights Reserved.

Facebook-f Youtube Users Instagram Podcast Linkedin Twitter