ABOUT

I'm Mike Cooch

4x founder. 3x INC 5000. $50M+ in products sold. One successful exit. MBA from Babson College. Based in San Diego. Building Freedom Businesses — designed for financial, time, location, people, and psychological freedom — using leverage as the operating system.

4x

BUSINESSES BUILT

3x

INC 5000

$50M+

PRODUCTS SOLD

1

Successful EXIT

5

freedoms built

Why LVRG exists

I built businesses the hard way first. 80-hour weeks. Big teams. Complexity that scaled faster than the business itself. I was optimizing everything except what actually mattered.

Then I figured out that leverage changes the equation entirely. Freedom Business Model. 6C Framework. Growth OS. Forms of Leverage. These aren't shortcuts — they're the difference between building a job and building a business.

LVRG is the playbook I wish I'd had 15 years ago. Not how to work harder. How to work differently. How to build something that doesn't require you to be everywhere doing everything. How to design a business that gives you back your life instead of consuming it.

"Most people work harder than they need to. Not because they're not smart, because they're optimizing the wrong thing."

What I'm building

Community

LVRG

Strategies, tools, and community for B.O.L.D. entrepreneurs. Business Ownership + Lifestyle Design. More freedom, more money, more impact.

Playbook

Services That Scale

The playbook for agency owners who want to productize, build recurring revenue, and own a real business instead of a job.

Agency

Scaling service businesses

Agency services for operators who want leverage built into their business. Not time-for-money. Real systems, real scale.

Local Media

ThereSanDiego

Local San Diego media property delivering value to small businesses through storytelling and promotion. Proof-of-concept for scalable local media.

What I believe

Shortcuts are poison to your potential.

The goal is freedom: more money, more impact, more time for what matters.

Build the machine. Then live the life.

When everything can be generated, taste and trust become currency.

THE Team Behind LVRG

Built by operators, not observers

Mike Cooch

Founder & Voice of LVRG

4x founder, 3x INC 5000, one seven-figure exit, $50M+ in products sold. The person behind every piece of content, every framework, and every idea LVRG publishes.

Mike builds in public — sharing the systems, tools, and thinking he's deploying across real businesses in real time. Not theory from a decade ago. What's working right now.

Josh CLifford

COO & Operations Partner · 20 Years

The operational backbone behind every business Mike has built. Josh has been the COO and partner for over 20 years — the person who turns vision into functioning systems.

When LVRG talks about building businesses on systems that don't rely on constant founder oversight, Josh is a big part of why that's credible. He's the proof that leverage isn't just AI and automation — it's having the right partner who makes the machine actually work.

Everything LVRG teaches comes from what we're building together — across real businesses, in real time.

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Strategy, frameworks, and real economics from someone running 4 businesses on leverage.

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LVRG · Built by Mike Cooch from San Diego